There are billions of shopping transactions each year; we are driving change in how consumers are shopping for these items online. Buy and Hire aims to drive further efficiencies in the market, profiting consumers, retailers and manufacturers across the nation.
We are continually adapting our onsite experience to meet the needs of our consumers and customers. This is core to remaining one of the best digital classified marketplace for new and used items in Nigeria.
The ecosystem we operate in:
The classified market is complex and often inefficient. There are multiple participants and unsurprisingly consumers can find the process of buying or selling an item overwhelming. Through Buy and Hire products, services and partnerships, we aim to significantly improve buying experience, as well as leverage our existing relationships to improve further parts of the value chain.
Consumers
From desire, to research, to decision - Buy and Hire makes the consumer journey easier. Our platform offers consumers an unparalleled selection of new and used item listings, enabling them to search from a marketplace of over 10,000 items including hundreds of new items each month.
Each advert features a good, great, fair, high, and low price indicator, dealer reviews.
We have included Retailer Stores to create a digital forecourt experience on Buy and Hire for retailers to showcase their business, brand and stock, giving buyers confidence to buy from them.
Trade
From marketing, to finance, to deal - Buy and Hire makes the retailer journey easier. We offer a range of products and services to our retailer customers to help them win in today’s digital classified marketplace.
Our core classified platform provides access to Nigeria largest buying audience through different product packages which offer increasing levels of prominence in search.
Powered by both our own and third-party data, we offer data intelligence solutions (Retail Accelerator and Retail Check) enabling retailers to buy the right stock, at the right price.
Every retailer customer receives monthly performance dashboard analytics and has access to a Market Insight tool to help them assess their performance, and free access to best practice events.
Manufacturers
From production, to advertising, to sale - Buy and Hire makes the manufacturer journey easier. Our platform enables manufacturers to advertise their products. Our InSearch format allows brands to serve new adverts within search results.
We have over 10,000 brand new item brand / make / model variants on our marketplace. Brand / make / model pages for all new items improve the buying journey, and our extra content enhances Buy and Hire’s position in the new item market.
We use our own data management platform (‘DMP’) to create highly targeted audience segments for advertising and give manufacturers a compelling proposition to reach new buyers.