How to boost your sales or hires by posting the right advert images

Customers who post the right photos increase their advert views by 39%

The first image is the most important thing

Select the most attractive picture as your main photo. This picture will be visible to thousands of users. Try to make the main picture bright, clear and detailed. Do not use photos from the web, if you are not the distributor of a certain brand, but are selling your own products. This reduces consumer confidence, even if you are the real owner of the item. Before calling, buyers want to see the real condition of the goods and not images fetched from online sources.

Please use photo editors correctly

Use photo editing software to adjust the brightness, contrast, and colour balance to make your photos look their best and real. Photos should reflect the real colours, shades, and texture of the material. Try to take photos in daylight without flash and artistic filters – so you will give the exact colour of items.

Show all the charm

If your product or service has any unique or interesting features, be sure to highlight them in the photos. Take pictures such that they reveal all important features. If the items are in small sizes, make photos on a white or dark background – it’s easy to make them by yourself. Just use a white sheet of paper. And if you sell or hire many items, make or purchase a special white box for photo shooting. If you have large goods you can put them on the contrasting floor to show every detail.

Be honest

If items have defective or problem areas, take a picture of them closer. Point out the reason why you sell a used thing: this is usually the first question which buyers ask. If you are selling an expensive or completely new item, take a picture of the labels and all inserts. This will greatly enhance the confidence of the buyer.

Take clear and high-quality photos

Ensure that your photos are not blurry, out of focus, or too dark. Use good lighting and a steady hand, or a tripod if possible. Avoid using busy or distracting backgrounds. A plain, neutral background can help make your product stand out.

Include multiple photos

Adding multiple photos from different angles can give potential buyers a better understanding of the product and its condition. Under no condition should you combine photos into collages! It is better to upload more photos – on Buy and Hire, there is a special option for this.

Show the product in use

If applicable, include a photo or video of the product being used to give buyers an idea of how it works or what it looks like in action. For instance, if you are selling a camera, you could include a photo of someone taking a picture with the camera or holding the camera up to their eye. This would give potential buyers a better idea of how the camera works and what it looks like in action.